Nepal to host Adventure Travel Mart


The Pacific Asia Travel Association (PATA) in association with other stakeholders including the Nepal Tourism Board (NTB) is hosting an international conference on adventure travel and tourism on Feb. 1-5, 2010.

The event named Adventure Travel and Responsible Tourism Conference and Mart 2010 is expected to help meet the government's target of bringing in a million tourists during Nepal Tourism Year 2011, according to first vice chairman of PATA Nepal Chapter and NTB CEO Prachanda Man Shrestha. NTY 2011 aims, among other things, to establish Nepal as a premier holiday destination with a definite brand image and enhance the capacity of the service providers.

The conference will have multiple sessions with deliberations on adventure travel, responsible tourism, adventure sports tourism, zero waste challenge and other issues of sustainable tourism. PATA has received important backing from two influential organisations -- Adventure Travel Trade Association (ATTA) and the International Union for Conservation of Nature (IUCN) -- for its 2010 Adventure Travel Mart.

Shrestha said that the conference would create an important platform for tourism stakeholders to discuss and promote environmental protection and social sustainability.

According to PATA, confirmed speakers at the mart include Shannon Stowell, president of U.S.-based ATTA, Jose Dominic, CEO of CGH, India, Naranjan Khatri, GM for Environment at ITC Welcome Group in India, Tony Jones, founding director of Nepal's Himalayan Encounter and Australia-based Intrepid Travel CEO Darrell Wade and others.

As official carrier for the programme, Nepal Airlines Corporation is offering preferential fares for delegates from several Asian cities to Kathmandu including Bangkok, Hong Kong, Singapore and Dubai, according to PATA.

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